Building brands: Uniting the faction between Hollywood and Washington

William Poskett

This essay compares two analyses of the impact of digital on brand building - Hollywood versus Washington - and argues that both are right (and wrong), and marketers should focus on experience.

Building brands: Uniting the faction between Hollywood and Washington

William PoskettSaatchi & Saatchi

The world is a vastly different place from what it once was. Today people are more informed, connected and empowered than at any other point in history. These changes are having a profound effect both on the world at large and our everyday lives. In light of such change, it is unsurprising that there has been a great amount of debate on the subject of how brands will grow in this digital age. Though at first overwhelming, the vast amount of literature I believe can be...

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