Mobile Facebook advertising
Todd HerroldKenshoo
Facebook dominates the social networking space and, in tune with the zeitgeist, is now moving to a mobile-led audience. So how can advertisers and brands tap into the new, mobile-led Facebook world? Todd Herrold of Kenshoo offers somes solutions.
Over the past ten years, Facebook has grown to dominate the social networking space, announcing 1.23 billion active users and revenues of $7.87 billion for 2013 in its most recent earnings report. But Facebook is changing - and moving to a mobile-led audience. More than 500 million people now access the platform daily...