Media Planning Toolkit: Digital strategy

Tony Regan

This article provides guidelines for developing digital strategy within agencies, and the business opportunities this unlocks.

Media Planning Toolkit: Digital strategy

Tony ReganBrand Performance

In this Best Practice on Digital Strategy, Tony Regan of Brand Performance says practitioners of the discipline need to be much more 'hands-on' than other strategists, requiring knowledge of how all forms of digital media work and can be best utilised – experience that may have been gained at a publisher or vendor.

Digital strategy's role and purpose

Digital strategy plays a key role in extending digital expertise across the agency – upskilling comms strategists and planners, informing senior (non-'native') managers in all disciplines and giving direction to the agency as...

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