Total retail: The Retail-Out model

This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.

Total retail: The Retail-Out model

Rachelle HeadlandSaatchi & Saatchi X

Admap: Total Retail

This article is from the July/August 2014 issue of Admap, which focuses on 'total retail' marketing strategies.

Retail-Out strategies form the foundation of innovative and connected ideas that can live in any channel necessary and aim to address people's emotional and practical needs when they're shopping.

Back in the days when all purchases were made in bricks-and-mortar retail environments, shopper activations were largely limited to tactical sales-driving activity that loosely underpinned whatever brand advertising campaign happened to be running on TV at the time....

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