Big data conundrum: Taking steps to overcome consumer privacy and security issues
Daniel L Jaffe ANA
The business community faces a serious challenge: How do we maintain and foster the tremendous growth of the Internet, social media, and other information technologies (most of which are ad supported) without undermining deeply held values concerning individual privacy and autonomy? The answer to that challenge will have fundamental implications for both marketers and consumers.
Recent disclosures about the surveillance of citizens by the National Security Agency (NSA) as well as several high-profile data breaches from major retailers and other companies have combined...