The tricky waters at c-level: Lack of c-suite alignment causes companies and careers to flounder

This article discusses the importance of c-suite cooperation for CMOs and overall business growth, as marketing budgets increase along with demands for accountability in the US.

The tricky waters at c-level: Lack of c-suite alignment causes companies and careers to flounder

Anne Field

Key insights

  • The increase in CMO tenure shows growing importance of the marketing function.
  • CMOs must learn the point of view and language of other business functions.
  • Organizations with strong CMO/C-suite relationships consistently outperform in revenue, margin growth, and innovation.
  • Collaboration can depend on basic, simple things like joint planning sessions for all top executives.

It might have been funny — if the snafu hadn't involved millions of dollars.

Recently, the CMO of a major pharmaceutical company got his CEO's blessing to...

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