Five ways Coke Indonesia changed itself to excel at social

This event report explains how Coca-Cola transformed its approach to social media in Indonesia to make the brand more relevant to its customers.

Five ways Coke Indonesia changed itself to excel at social

Low Lai ChowWarc

Twelve months ago, if someone commented on any one of Coca-Cola Indonesia's social accounts, it would be akin to talking to a brick wall.

"We couldn't reply," revealed Cara Mayega, Coca-Cola Indonesia's group integrated marketing content and connections manager. "That was a problem for us. We were only having one-way conversations with our fans and with our consumers… (even though) we were producing great content."

Mayega was speaking at the Social Matters conference held in Singapore in May 2014, where she was interviewed by Ogilvy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands