Visa's Singh: Why mobile marketing is broken

This article describes how Visa, the financial services group, is approaching mobile marketing by identifying problems with it and suggesting better approaches.

Visa's Singh: Why mobile marketing is broken

Stephen WhitesideWarc

Most mobile marketing, for Shiv Singh, doesn't just miss the mark: it is a scary distance away from where brands need to be playing. In fact, "It gives me the shivers," he told delegates at the M1 Mobile-First Summit, an event held during Internet Week 2014 in New York.

Shiv Singh from Visa

"And the reason why it gives me the shivers," explained Singh, svp/brand and marketing at financial services group Visa, "is [that] a lot of it is built off not even a traditional digital model; it's built off...

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