Accelerating the growth of ecommerce in FMCG

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.

Accelerating the growth of ecommerce in FMCG

Stéphane Roger

Accelerating the growth of ecommerce in FMCG

By 2017 nearly half (48%) of the world's population will have internet access, up from 32% in 20121. By the end of 2014 the number of mobile-connected devices will exceed the number of people on the planet2. However, in the FMCG sector, ecommerce is still in its early days representing a mere 3.7% share of FMCG sales in the markets we track globally.With FMCG growth rates of 54% in France, 45% in China and the global grocery market...

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