How to avoid social media meltdowns
Rob Gray
Social media can make or break a campaign. It can fuel a buzz or spread condemnation. In Brazil, beer brand Heineken brought a smile to people's faces with a simple but visually smart idea: every time someone Liked its Facebook page, a guy in an office blew up a green balloon. As the Likes mounted up, so too did the balloons, providing enjoyable images to share online of the man being swamped as his office became a sea of inflated rubber.
A balloon, this time a red one, also features in one...