Client-agency relationship: Seven principles for better commercial creativity
Ian Priest IPA
The Marketing society has been a keen supporter of the IPA's adapt agenda and an advocate for client-agency collaboration. Halfway through his presidency, Ian Priest takes stock of seven principles that have guided his campaign for better commercial creativity and proposes what more the industry can do to take his agenda forward.
I have been lucky enough to survive and thrive in an industry undergoing continuous evolution. My IPA Presidential agenda is about continuous improvement in client-agency relationships. I hope to leave a lasting legacy of joint industry...