Senior stakeholders are your most precious resource

This article discusses how CEOs can best represent their organisations to key stakeholders based on research in this area.

Senior stakeholders are your most precious resource

Deborah Mattinson BritainThinks

At BritainThinks, we are often struck by how many organisations test their consumer communications to within an inch of their lives, with every word and image checked and double-checked, but then allow their CEO loose to talk to the media, politicians and other influential figures while flying blind and with no sense at all of whether they are presenting their case as well as they might.

It's crazy because these very senior stakeholders represent many organisations' most precious resource. What they say and what they do has real influence...

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