How will the new media fundamentalists react to the revolution in TV?
Grant McCracken Berkman Center, Harvard
I read with interest remarks by Maurice Levy on how he thinks about life after the failure of the Omnicom-Publicis merger. He said: "We have a strategy, and we will accelerate that strategy. It calls for strengthening our digital operations to reach 50% of our revenue [from 40% currently], and investing in big data and accelerating the capabilities we have in integration."
Levy knows much more about the industry and Publicis than I ever will and I defer to his greater know...