How will the new media fundamentalists react to the revolution in TV?

This article discusses the rise of 'new media fundamentalism' against a backdrop of a TV 'revolution', and argues for balance in the new and old media mix.

How will the new media fundamentalists react to the revolution in TV?

Grant McCracken Berkman Center, Harvard

I read with interest remarks by Maurice Levy on how he thinks about life after the failure of the Omnicom-Publicis merger. He said: "We have a strategy, and we will accelerate that strategy. It calls for strengthening our digital operations to reach 50% of our revenue [from 40% currently], and investing in big data and accelerating the capabilities we have in integration."

Levy knows much more about the industry and Publicis than I ever will and I defer to his greater know...

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