Editorial: Sensors rule – OK?

Judie Lannon

Judie Lannon introduces the Q3 2014 issue of Market Leader, with its focus on 'the internet of things'.

Editorial: Sensors rule - OK?

Judie Lannon

THE PHRASE 'the internet of things' is now everywhere. Like most ideas that take on commercial significance, it has been around for a long time, typically in the scientific world.

Search for the origins of practically anything to do with media and marketing and you will probably find that Marshall McLuhan was thinking about it in 1964. But the most vivid expression comes from a scientist, Mark Weiser, writing in Scientific Americanin 1991: "The most profound technologies are those that disappear. They weave themselves into the rubric of everyday life...

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