Saffola: The first 7 steps
Brand name: SaffolaProduct type: Cooking OilCategory: Best On-going CampaignSub-category: NoneURL:www.saffolalife.com
What was the strategic communications challenge?
A heartbreaking Truth:
1 in every 6 Indians suffers from a heart ailment. Every minute, 4 Indians die of heart diseases.
Over 40% of premature deaths in India can be attributed to heart disease.(Source: IMRB & Saffolalife study,2010). Not surprisingly, India is the world capital of heart diseases.
At the core of Saffola is "heart health". So obviously; success for Saffola is not measured just by liters of...