Mobile behavioural analytics: A new window on the soul
Anil Kaul and Mark Kingsbury AbsolutData and TNS
Introduction
Working with large quantities of passive mobile usage data we get a huge diversity (and scale) of information about how people are using their phones – application and feature usage, communication behaviours and mobile web browsing. The challenge we address is how to translate these data points into something which helps us understand the shape of people's days and map out the different patterns of engagement with our phones that punctuate our lives.
We want to go beyond 'classification',...