Building relationships that matter: Engaging with the multi-channel consumer

This paper discusses implications of digital media and technology for market researchers as consumers become more informed and empowered, and demand a more rewarding experience.

Building relationships that matter: Engaging with the multi-channel consumer

Grant Bird Hall & Partners

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Introduction

The proliferation of digital media and technology is transforming the landscape of commerce for people at large, for brand owners and for the research industry. This digital disruption is changing the world in the way that people and brands are building relationships – creating more immersive brand experiences and empowering consumers to hold brands to account by driving new levels of transparency and honesty.

In this new world of consumer empowerment we are seeing a...

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