Building relationships that matter: Engaging with the multi-channel consumer
Grant Bird Hall & Partners
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Introduction
The proliferation of digital media and technology is transforming the landscape of commerce for people at large, for brand owners and for the research industry. This digital disruption is changing the world in the way that people and brands are building relationships – creating more immersive brand experiences and empowering consumers to hold brands to account by driving new levels of transparency and honesty.
In this new world of consumer empowerment we are seeing a...