- More than 600 agencies, publishers and marketers from across Europe shared their thinking on digital marketing and programmatic as part of this research.
- Targeting is the most important factor in advertising success, with programmatic a key driver of this.
- Marketers are determined to overcome barriers to forecast programmatic growth, including budget and skills issues.
- Closing the current knowledge gap will be crucial as the industry expects advertising agencies to coordinate technical and creative sides of programmatic....
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