Huggies: Dad's pregnant too
Agency: Ogilvy & Mather Buenos AiresAdvertiser: Kimberly-ClarkBrand: HuggiesCountry: Argentina
Objectives
- Generate massive talkability around Huggies Diapers and improve the brand image, especially amongst young couples. - Increase sales and regain leadership of the new born segment of the market, which has generates the highest brand loyalty.
– Reactivate the digital platform "Escuela para Padres Huggies", increasing the traffic to the site Escuelahuggies.com.
Strategy
The communication of the idea - a belt that enabled fathers to feel the kicks of their unborn baby as if...