The Design & Technology Association: We believe in D&T

This case study outlines a lobbying campaign by The Design and Technology (D&T) Association to persuade the UK Government to retain D&T as a compulsory subject taught in British schools.

The Design & Technology Association: We believe in D&T

Agency: Weber Shandwick LondonAdvertiser: The Design and Technology AssociationBrand: The Design and Technology AssociationCountry: United Kingdom

Objectives

The situation:in 2011, David Cameron's Coalition Government in the United Kingdom announced a National Curriculum Review, intending to make major changes to the primary and secondary school curriculum. Under the Coalition Government's plan, the only subjects which would be guaranteed to remain as a statutory, compulsory part of the National Curriculum were English, Mathematics, Science and Physical Education. All other subjects would be optional, to be...

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