The National Lottery: Runner
Agency: Abbott Mead Vickers BBDO LondonAdvertiser: CamelotBrand: The National LotteryCountry: United Kingdom
Objectives
The National Lottery (TNL) was set up in 1994 with the purpose of raising money for Good Causes around the United Kingdom. Since then it has raised over £31 billion, with more than 420,000 individual awards made across the UK. From small local grants to large capital projects, that's an average of 135 lottery awards for every postcode in the UK.
These amazing figures are driven by players purchasing tickets and for an extended period, 2002...