UNICEF: #NoNameMatch
Agency: Oniria/TBWA AsuncionAdvertiser: UNICEFBrand: UNICEFCountry: Paraguay
Objectives
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at Indian children.
We need the commitment of presidential candidates to work on it before April 21 elections. And presidential campaigns are sensible to media topics.
Strategy
In Paraguay, is very hard to reach a big audience because media ratings are very low, and media content is very poor. Only news and sports has high ratings, and...