Missing Children Society Of Canada: World's most valuable check-in

This case study describes how the Missing Children's Society of Canada (MCSC), a not-for-profit organisation that organises the search and rescue of missing children, developed an alert system that improved rescue rates and encouraged donations.

Missing Children Society Of Canada: World's most valuable check-in

Agency: Grey TorontoAdvertiser: Missing Children Society of CanadaBrand: Missing Children Society of CanadaCountry: Canada

Objectives

Each year, nearly 50,000 children1are reported missing in Canada – that's one child every 10 minutes. A small organization with less than 10 full time staff and investigators, the Missing Children's Society of Canada (MCSC) is committed to investigation, search and rescue of missing children on behalf of families. Despite being the only Canadian organization that conducts front-line investigations in support of police, they received no government...

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