New Museum: Recalling 1993
Agency: Droga5 New YorkAdvertiser: New MuseumBrand: New MuseumCountry: USA
Objectives
Our primary objective was a sales objective: increased attendance compared to the same period one year prior to the exhibit.
The year before the "NYC 1993: Experimental Jet Set, Trash and No Star" exhibit, the New Museum opened its second Triennial – its signature series of massive shows that occur only every three years. Given that "NYC 1993" was opening during the same period, yet without the hoopla of a Triennial, we set our objective to match or beat...