European Food Aid: The Airfood Project

This case study describes a campaign by a group of French non-governmentel organisations, led by les Restaurants du Coeur, to prevent the abolition of the Most Deprived Persons (MDP) European food aid project.

The European Food Aid: The airfood project

Agency: Havas Worldwide ParisAdvertiser: Les Restaurants du CoeurBrand: The European Food AidCountry: France

Objectives

The Most Deprived Persons Program (MDP) has been created to provide assistance to the poorest members of society in the 27 EU member states. Thanks to this program, food aid is delivered to 18 millions of needy European every year.

At the end of 2012, seven countries were opposed to the renewal of the MDP. They believed this type of aid should be managed at national level.

In response, a group of...

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