Civil Rights Defenders: Natalia project

This case study describes how Civil Rights Defenders, an international human rights organisation, developed a social media 'alarm' to help protect civil rights advocates living in oppressive countries.

Civil Rights Defenders: Natalia project

Agency: RBK Communication StockholmAdvertiser: Civil Rights DefendersBrand: Civil Rights DefendersCountry: Sweden

Objectives

Main objective: Protect human rights defenders at risk.

Summary: Civil Rights Defenders is a international human rights organisation. Its local partners are under constant attack by oppressive regimes. The attacks are discussed and protested against. This is standard procedure for human rights organisations in supporting those brave people standing up for rights that most of us take for granted.

However action speaks louder than words – it was time to go from not only...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands