Deutsche Telekom: Move On

This case study describes how Deutsche Telekom, the German telecommunications company, made a co-created movie with people across Europe to improve brand metrics and increase market share in Germany.

Deutsche Telekom: Move on

Agency: DBD Tribal DüsseldorfAdvertiser: Deutsche TelekomBrand: Deutsche TelekomCountry: Germany

Objectives

Growth in the telecommunications market is driven by the growth of mobile Internet. As Europe's biggest telecommunication market1, Germany is also the market where innovation reaches the masses. Key driver for growth in this market is mobile Internet usage with its continuous innovations leading to an increasing need for data volume. The provider that leads here will lead the market in the future.

The heavyweights Telekom and Vodafone go head to head.In the German mobile...

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