Lifebuoy: Help a child reach 5

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a social video to explain the importance of handwashing in preventing child deaths.

Lifebuoy: Help a child reach 5

Agency: Lowe + Partners MumbaiAdvertiser: UnileverBrand: LifebuoyCountry: India

Objectives

Every year, 2 million children die before the age of 5 due to diarrhea and pneumonia1. Deaths that can easily be prevented by washing hands with soap. In 2013, Lifebuoy made it their mission to reduce child mortality rates related to these two killers by changing the hand-washing habits of 1 billion people by 2015. This paper tells the story of how the Lifebuoy 'Help A Child Reach 5' (HACR5) global campaign was developed to empower...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands