Lifebuoy: Help a child reach 5
Agency: Lowe + Partners MumbaiAdvertiser: UnileverBrand: LifebuoyCountry: India
Objectives
Every year, 2 million children die before the age of 5 due to diarrhea and pneumonia1. Deaths that can easily be prevented by washing hands with soap. In 2013, Lifebuoy made it their mission to reduce child mortality rates related to these two killers by changing the hand-washing habits of 1 billion people by 2015. This paper tells the story of how the Lifebuoy 'Help A Child Reach 5' (HACR5) global campaign was developed to empower...