Smart Communications: TXTBKS

This case describes how Smart Communications, a mobile services company in the Philippines, created SIM card text books to help underprivileged school children.

Smart Communications: TXTBKS

Agency: DDB/Digit Makati CityAdvertiser: Smart Communications Inc.Brand: Smart Public AffairsCountry: The Philippines

Objectives

Through its Public Affairs arm, Smart is actively engaged in community service projects which include disaster preparedness, health, livelihood, environment and of course education.

As the leader in mobile services, it has always looked for ways technology can uplift the lives of Filipinos. With the rapid pace of advancement, Smart realizes that the underprivileged are often left farther and farther behind.

But with every new innovation, there is an opportunity for older technology to be handed down....

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