Fidorka: An Impish Prank
Agency: Havas Worldwide PragueAdvertiser: Mondelez InternationalBrand: FidorkaCountry: Czech Republic
Objectives
Objectives
1. Stop the declining sales trend and grow sales.
2. Increase value share.
3. Turn long term declining brand awareness and improve overall brand health.
Reintroduce the original positioning of Fidorka, as a playful and fun brand. Inspire consumers to rediscover where the playfulness of Fidorka lay, through reminding them old rituals, spontaneous playfulness, fun and pranks, originally connected to the brand.
Strategy
Communication Strategy
The media mix was based on effective budget reallocation and aimed to entice...