Allstate Insurance: Save11
Agency: Leo Burnett ChicagoAdvertiser: Allstate Insurance CompanyBrand: Allstate InsuranceCountry: USA
Objectives
This is not a case intended to build awareness or drive sales for a brand. It's far more important.
Overall Objective: Save teen lives
The #1 killer of teens is not what you think. It's not drugs, alcohol, bullying or violence. The truth is, it's car keys. At the time we started our mission, auto accidents resulted in over 4,000 teen deaths a year1. While there was no shortage of chatter and messaging about this issue, nobody...