HEMOBA: My blood is red and black

This case study describes how HEMOBA, a Brazilian blood bank, partnered with a football team to increase blood donations through team affinity.

HEMOBA: My blood is red and black

Agency: Leo Burnett BrasilAdvertiser: HEMOBA / Esporte Clube VitóriaBrand: HEMOBACountry: Brazil

Objectives

The blood bank's collection and blood processing units have as their greatest challenge maintaining a constant volume of blood donations throughout the whole year, and the only way to keep enough blood in stock is by impelling more volunteers, people who have spare time to go to the collection sites and donate their blood.

In this context there is Hemoba, in the state of Bahia in Brazil. HEMOBA is a public foundation with 24...

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