DESS: My mattress savings bank
Agency: VCCP MadridAdvertiser: DESSBrand: DESSCountry: Spain
Objectives
In Spain, things got even tougher for DESS, a Spanish mattress manufacturer. Their sales have dramatically decreased over the last few years because fewer and fewer people were considering renewing their old mattresses as it wasn't a priority for anyone during the crisis. As a result, DESS could go out of business if this trend continued.
Therefore, the objectives of the campaign were:
— To increase brand awareness.
— To drive traffic to the point of sale.
— To increase DESS...