DESS: My mattress savings bank

This case study explains how, in response to difficult economic time, DESS, a Spanish furniture retailer, created a new mattress product to meet emotional and functional needs of worried consumers.

DESS: My mattress savings bank

Agency: VCCP MadridAdvertiser: DESSBrand: DESSCountry: Spain

Objectives

In Spain, things got even tougher for DESS, a Spanish mattress manufacturer. Their sales have dramatically decreased over the last few years because fewer and fewer people were considering renewing their old mattresses as it wasn't a priority for anyone during the crisis. As a result, DESS could go out of business if this trend continued.

Therefore, the objectives of the campaign were:

— To increase brand awareness.

— To drive traffic to the point of sale.

— To increase DESS...

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