The 10 principles of open business

This article sets out 10 principles of open business, which is argued to be vital in the modern economy which demands connectedness, openness and meaning.

The 10 principles of open business

David Cushman

In today's economy, companies need to adopt Open Business practices to compete effectively – everything from being a networked organisation to sharing data to reduce the cost of innovation – argues.

Many business leaders are starting to realise that applying the principles of 'Open Business' to their organisations and institutions is one of the most effective ways of building the trust so many large brands have lost in the age of the web.

Not only that, they are discovering that Open provides the best fit with the way the world is now....

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