How brands can succeed on Instagram

This report highlights how advertisers are using Instagram, the social network for sharing photos and videos, to build brands and engage with consumers.

How brands can succeed on Instagram

Stephen WhitesideWarc

Instagram may be at the vanguard of the social media revolution, but brands advertising on its pages stand to benefit from looking back at traditional, mass-market media for inspiration.

"Getting to a very small number of users is really not the intent of what we're trying to accomplish," Jim Squires, Instagram's director/market operations, told delegates at the Advertising Age Digital Conference 2014. "Think about what you're doing in other mediums like TV, or magazines, or even other digital mediums, where it is true brand [advertising] and you want that broad reach."...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands