Telstra: Making telecommunications marketing relevant
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Australian telecommunications company Telstra built a new platform that used data intelligence to identify who to target and what to communicate, applied customer-centric planning in its creative delivery and attribution modelling to optimise sales performance.
Key takeaways
- In the case study Telstra is attempting to...