How Chrysler is reaching consumers across screens
Stephen WhitesideWarc
Consumers interested in buying a new car typically spend months researching and deliberating as they attempt to identify the right brand and model for them. As this process now involves a variety of screens, from television to smartphones and tablets, automakers like Chrysler are diversifying their marketing strategies accordingly.
"We've evolved our mix over the years," Amy Peet, Chrysler's senior digital marketing manager, told delegates at the MMA Forum, an event organised by the Mobile Marketing Association, the industry body, and held in New York during May 2014.
"We've found...