Meliá Hotels International: Attracting UK holiday bookers through display and FBX
Rocket Fuel
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Key takeaways
- By integrating data from the advertiser's website (using a tag), the DSP (Rocket Fuel) was able to run an act-alike model to expand reach to find similar behaviours to people who had booked rooms. This...