The dark side of automated trading – and how shining a light can save millions in lost revenue
Jo Bowman
The complexity of the digital advertising sales industry is putting publishers at risk of losing huge amounts of potential revenue, as sites get crowded with tracking and serving software that can make ads less effective and allow valuable proprietary data to leak.
The I-COM 2014 conference in Seville heard Scott Meyer, CEO and founder of Evidon, a New York City-based technology company with tools that help consumers and companies see who is tracking them and gain some control over that,...