How Bank of America developed its partnership with Major League Baseball

This event report discusses how Bank of America leverages its partnership with Major League Baseball (MLB).

How Bank of America developed its partnership with Major League Baseball

Stephen WhitesideWarc

Major League Baseball fans come out of the dark patch of the off-season planning their year around the day pitchers and catchers report for spring training, the ceremonial first pitch of opening day, the ebb and flow of a long season that breaks for the All-Star Game and then culminates in a round of playoff victories leading to the glory of the World Series.

"We love the baseball seasonality," Chris Traeger, svp/partnership marketing at Bank of America (BoA), told delegates at IEG's Sponsorship conference, held in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands