How Bank of America developed its partnership with Major League Baseball
Stephen WhitesideWarc
Major League Baseball fans come out of the dark patch of the off-season planning their year around the day pitchers and catchers report for spring training, the ceremonial first pitch of opening day, the ebb and flow of a long season that breaks for the All-Star Game and then culminates in a round of playoff victories leading to the glory of the World Series.
"We love the baseball seasonality," Chris Traeger, svp/partnership marketing at Bank of America (BoA), told delegates at IEG's Sponsorship conference, held in...