The rise of the omnishopper

This report describes the characteristics of the "omnishopper", consumers who have embraced the technology that allows them to shop whenever and wherever they want, and discusses their effect on brands.

The rise of the omnishopper

Matthew Carlton

With technology providing consumers with the ability to shop whenever and wherever they like, the omnishopper has truly emerged – a shopper that no longer follows what brands traditionally offered who is impacting on the way brands communicate and the way they sell. Cesar Montes, Chief Strategy Officer, EMEA at Geometry Global looked to unmask the omnishopper and help delegates understand how consumers really behave, feel and think online.

He explained that a number of different fragmentations are helping shape the rise of the omnishopper. Media fragmentation is well known, with Montes...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands