Speed Read - The Science of Marketing

Marc Michaels

This speed read summarises and reviews The Science of Marketing, by Dan Zarrella. This book uses research to explain how companies can optimise their activity to achieve the best results, including advice on when to post on different social media networks.

Speed Read – The Science of Marketing

Marc MichaelsLateral Group

This Speed Read was originally published in Admap - May 2014 issue.

This book applies a technical approach to marketing and uses a mix of research methods to explain why companies should adapt their strategies to achieve maximum results

The Science of Marketing by Dan Zarrella is like a collection of well-written white papers. Topics include media channels such as email, Pinterest, Facebook, Twitter and webinars.

Central ideas and arguments

The book is a refutation of what the author calls the 'unicorns and rainbows'...

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