Eye in the sky: Rural-urban classification using remote sensing imagery

Whye Loon Tung, Jingyuan Zhao and Timothy Banks

This paper describes how satellite imagery can be used to classify areas of countries as rural or urban, using the example of Bali, Indonesia.

Eye in the sky: Rural-urban classification using remote sensing imagery

Whye Loon Tung, Jingyuan Zhao and Timothy BanksThe Nielsen Company

Introduction

The Nielsen Company (Nielsen) is a leading global market researchservices and information provider. Market research refers to any organized efforts to collect or gather information about target markets with the objective of analysing and understanding the markets so as to be aware of the needs of the consumers, thereby identifying market opportunities for business growth. It is an important component to business decision-making and for companies to remain relevant as well as...

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