Running research communities in Asian markets: Truly global editorial insight that revolutionises

This paper uses case studies to illustrate how Market Research Online Communities (MROCs) can be successfully run in Asia.

Running research communities in Asian markets: Truly global editorial insight that revolutionises

Tom De Ruyck and Anouk WillemsInSites ConsultingErica Van LievenDirection First

Introduction

Online Research Communities (MROCs) are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with them in qualitative research projects. With the rise of social media, Asian consumers are ready to co-create the future of brands and products/services, more than ever. Are Asian companies ready for it as well? This paper shares tips on how to successfully collaborate with...

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