Aspiring global, yet staying true to strong cultural foundations: Understanding Generation Z in Indonesia

Dawn Herdman and Vikas Srivastav

This paper details research into female members of Generation Z in Indonesia, seeking to understand the impact of three important factors: the individual's development and biological stage; the traditional cultural and religious influences in the country; and the influence of globalisation and technological advancement.

Aspiring global, yet staying true to strong cultural foundations: Understanding Generation Z in Indonesia

Dawn HerdmanIlluminate Research AsiaVikas SrivastavJohnson & Johnson

Introduction

Indonesia, with the fourth most populous country in the world, a pluralist society with a burgeoning youth population, has an expanding 'generation Z'. These tweens and teens have grown up in changing times – the post reformasi era (post 1998 reformation), as well as the ever increasing influence of digital, social and other media. Yet Indonesia remains a largely conservative and traditional society.

We intend to review three sometimes competing forces on the female Indonesian...

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