Designing bonsai surveys: The small but perfectly formed survey experience to meet the needs of the modern day mobile-based survey consumer

Jon Puleston

This paper discusses the tools and techniques needed to design short mobile surveys as a part of insightful market research.

Designing bonsai surveys: The small but perfectly formed survey experience to meet the needs of the modern day mobile-based survey consumer

Jon PulestonGMI

Introduction: Bonsai survey design

This paper will explore the tools and technique needed to design "Bonsai surveys": short, perfectly formed pieces of market research.

We have reached a crucial point in survey design. We all recognise that surveys must change to accommodate the ever-growing number of people wanting to use mobile phones and tablet devices, and that to compete with many other entertaining online activities, surveys must become more rewarding experiences for people with short attention...

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