How working with Disney helped Siemens succeed the American way

This event report describes how Siemens, the engineering and electronics conglomerate, used a partnership with Disney, the mass media corporation, to enhance its local credentials in America.

How working with Disney helped Siemens succeed the American way

Stephen WhitesideWarc

Siemens' history in America predates the Civil War to 1854, when Siemens & Halske (the organisation's direct predecessor) was asked to provide a railway telegraph to Philadelphia.

Modern-day Siemens boasts over 130 manufacturing sites throughout the country and employs 60,000-plus people spread across 50 states. It also helps meet a third of the domestic market's energy demands, is North America's leading source of light-rail vehicles – thus enabling busy commuters go about their day – and has supplied technology to landmarks from the Statue of Liberty and...

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