Revealed: The Chinese New Year ads delivering double prosperity

Nitin Nishandar

This report compares the success of TV ads by several companies around Chinese New Year, in China, Singapore, Taiwan and Malaysia.

Revealed: The Chinese New Year ads delivering double prosperity

Nitin NishandarTNS

Festive season advertising represents a particular challenge for planners and creatives: not only must they achieve standout and impact amidst the year's most crowded media schedules, but they must do so whilst resonating with the very specific values that the holidays represent. Only by doing so can they create the deeper associations that align audience members with the brand and drive decision-making in the future.

Chinese New Year is a critical period for the advertisers across Asia. Brands compete for their own version of double prosperity: a share...

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